Successfully marketing your service business requires a combination of two activities :
  • Making potential customers aware of your products and services, and
  • Showing how using your services benefit or resolve customer issues and needs
If you just promote your services, without discovering needs and issues, your marketing is missing 50% of potential customers.

A variety of techniques can be used to reach potential customers - the ones to use will depend on the nature of your business and target market. These techniques include :
  • Direct Marketing - mail and email
  • Telemarketing
  • Advertising
  • Internet Marketing
  • Events and Exhibitions
  • Business Networking and Referral
It is likely that one or more of these will be best suited to particular types of target customer amd campaigns. For example, Internet Marketing provides a large geographical reach, but may not be appropriate if you want to reach a target customer group quickly.

When undertaking a campaign, it is recommended to divide the campaign into smaller segments, so that the offer can be refined based on customer response and feedback, and the offer improved during the campaign.

We can help you to prepare and run a targetted marketing campaign to reach new customers, using our GrowthPlan service, this includes preparing marketing information and running the campaign in your behalf.

For futher service details please use the menu on the left, or call George Montgomery on 020 8758 2364 or select the Contact Us option from the menu and send us your enquiry.